Usability testing was a part of full case study, please read the overview section which will take minimum 2 minutes to understand the context Yulu UX Case Study - Help users find, reserve and ride e-bikes easily & safely OVERVIEW What's Yulu? Yulu provides urban Mobility-as-a-Service in Bengaluru, Mumbai, and Delhi-NCR. Using Micro…www.anujraman.com What’s a usability study? Usability testing is a technique used in user-centered interaction design to evaluate a product by testing it on users.

“Positioning is the message you take to market, how you describe what you do, and what you front-load and communicate FIRST so people can understand the value of your product. Even the best SaaS product can fail to scale if you don’t nail your positioning” — Dan Martell This case…

This article comes from the podcast interview I did with Harshal Katre You can listen to the episode below I’ve taken key points & insights from our conversation and turned them into this article for easier accessibility, clarity & readability...Enjoy! What’s your background? How did you get into tech? I…

This case study shows how I built a uniquely positioned SaaS website that converts visitors into free-trial signups & reduces churn with ease — Click here to visit live website ☀️ Update: The website is currently under a redesign Why you must read this case study: A lot of SaaS companies have amazing products but they struggle to communicate the value of those products through their messaging. It’s 2020 and having the best software in the market isn’t enough.

Why you must read this case study: ConvertKit is an email marketing company that acquires 75 paying customers on average per day. Last year they did $17.37 million in net revenue and had $1.6 million in MRR. They’ve made their financial metrics public on convertkit.baremetrics.com It’s a fine example of a high converting, uniquely positioned SaaS website…

My takeaways & personal notes from Jason Fried’s talk about what he has learned building a company committed to making the best web-based tools possible with the least number of features necessary. 1. Bootstrapping The biggest difference between a bootstrap company and a funded company has to do with the mindset around…

Hello medium readers, Before you even start reading this article, let me tell you — it’s going to be long and might take 6 minutes of your time. If you are don’t want to invest 8 minutes into reading about why LinkedIn is powerful for lead generation and just want…

FULL DISCLOSURE — I was always an “A” student. My secret to scoring straight A’s was to minimize the mistakes in my test. Ever since I was in school, we were taught that making mistakes is bad and not to make any in your academics. Because making mistakes meant scoring…

So how did I apply Ryan’s advice to my own life? a) I Started Engaging In Better Self- Talk Most of the time, the internal dialogue you have is causing you to procrastinate. It can be because you think the task is too big and daunting to even begin. Next…